Ask, Ask, Ask--2
Lots
of other Scouts may have wanted that trip around the world. Lots
of other Scouts may have had a plan. But only Markita went off in
her uniform each day after school, ready to ask - and keep asking
- folks to invest in her dream. "Hi, I have a dream. I'm earning
a trip around the world for me and my mom by merchandising Girl
Scout cookies," she'd say at the door. "Would you like to invest
in one dozen or two dozen boxes of cookies?"
Markita
sold 3,526 boxes of Girl Scout cookies that year and won her trip
around the world. Since then, she has sold more than 42,000 boxes
of Girl Scout cookies, spoken at sales conventions across the country,
starred in a Disney movie about her adventure and has co-authored
the best seller, How to Sell More Cookies, Condos, Cadillacs, Computers
... And Everything Else.
Markita
is no smarter and no more extroverted than thousands of other people,
young and old, with dreams of their own. The difference is Markita
had discovered the secret of selling: Ask, Ask, Ask! Many people
fail before they even begin because they fail to ask for what they
want. The fear of rejection leads many of us to reject ourselves
and our dreams long before anyone else ever has the chance - no
matter what we're selling.
And
everyone is selling something. "You're selling yourself everyday
- in school, to your boss, to new people you meet," said Markita
at 14. "My mother is a waitress: she sells the daily special. Mayors
and presidents trying to get votes are selling... I see selling
everywhere I look. Selling is part of the whole world."
It
takes courage to ask for what you want. Courage is not the absence
of fear. It's doing what it takes despite one's fear. And, as Markita
has discovered, the more you ask, the easier (and more fun) it gets.
Once,
on live TV, the producer decided to give Markita her toughest selling
challenge. Markita was asked to sell Girl Scout cookies to another
guest on the show. "Would you like to invest in one dozen or two
dozen boxes of Girl Scout cookies?" she asked.
"Girl
Scout cookies? I don't buy any Girl Scout cookies!" he replied.
"I'm a Federal Penitentiary warden. I put 2,000 rapists, robbers,
criminals, muggers and child abusers to bed every night."
Unruffled,
Markita quickly countered, "Mister, if you take some of these cookies.
maybe you won't be so mean and angry and evil. And, Mister, I think
it would be a good idea for you to take some of these cookies back
for every one of your 2,000 prisoners, too."
Markita
asked.
The
Warden wrote a check.
By
Jack Canfield and Mark V. Hansen From Chicken
Soup for the Soul
要求,要求,再要求--2
或许有很多其他的童子军都想环游世界,或许他们也都有自己的计划,但只有玛奇塔每天放学后穿着她的制服,随时随地且锲而不舍地请人投资她的梦想。她会在门口对应门的人说:"嗨!我有一个梦,借由推销饼干,我可以为我和我妈妈赢得免费的环球之旅,你要不要投资一打或两打饼干?"
玛奇塔那年卖了3526盒女童军饼干,并赢得了她的环球之旅。从那时候开始,她又卖掉了42000多盒的女童军饼干,她也在全国各地的推销大会上演说,并在一部描述她冒险历程的迪斯尼电影中演出。此外,她也是畅销书《如何卖出更多饼干》、《凯迪拉克》、《电脑》及《其他重要的事》的作者之一。
和其他数以千计心怀梦想的老老少少比起来,玛奇塔并不更聪明,也不见得更外向大方。差别在于玛奇塔发现了销售的秘诀,那就是要求、要求、再要求。许多人在尚未开始前就失败了,因为他们没有请求别人给他们想要的东西。不管我们推销的东西为何,我们总是在别人有机会拒绝之前,就因为害怕被拒绝而先否定了自己。
我们每个人都在推销,玛奇塔14岁时说道:"我们每天都在推销自己,你在学校推销自己、我把自己推销给你的老板及新认识的人。我妈妈是个服务生,她推销每日特餐,想得到选票的市长和总统也是在推销……萧屏是我最喜欢的老师之一,她把地理课教得很有趣,这的确是高明的推销……我举目所见尽是推销,推销是整个世界的一部分。"
要求别人给你你想要的东西是需要勇气的,勇气不仅是不害怕,而是尽管内心有恐惧,但仍去完成必须做的事情。正如玛奇塔所体会到的--你要求的次数愈多,你就越容易得到你要的东西,而且连带地也会得到更多乐趣。
有一次,在一个现场直播的电视节目里,制作人决定给玛奇塔一个最困难的考验,他要玛奇塔把女童军饼干推销给另一位参加此节目的来宾。玛奇塔问这位来宾:"你要不要投资一打或是两打的女童军饼干?"
"女童军饼干?我从来不买什么女童军饼干!"这位来宾如此回答:"我是联邦监狱的典狱长,每天晚上我要使2000名的强暴犯、抢劫犯、罪犯、诈欺犯及虐待儿童的犯人乖乖入睡。"
玛奇塔对这样的回答一点都不生气,反而很快地反驳道:"先生,如果你肯买一些饼干,或许你就不会如此小气、愤怒及恶毒。而且,先生,我觉得这是个不错的主意,你可以带一些饼干回去给每一个犯人。"
玛奇塔如此要求。
这个典狱长马上开了一张支票。
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