Ask, Ask, Ask--1
The
greatest saleswoman in the world today doesn't mind if you call
her a girl. That's because Markita Andrews has generated more than
eighty thousand dollars selling Girl Scout cookies since she was
seven years old.
Going
door-to-door after school, the painfully shy Markita transformed
herself into a cookie-selling dynamo when she discovered, at age
13, the secret of selling.
It
starts with desire. Burning, white-hot desire.
For
Markita and her mother, who worked as a waitress in New York after
her husband left them when Markita was eight years old, their dream
was to travel the globe. "I'll work hard to make enough money to
send you to college," her mother said one day. "You'll go to college
and when you graduate, you'll make enough money to take you and
me around the world. Okay?"
So
at age 13 when Markita read in her Girl Scout magazine that the
Scout who sold the most cookies would win an all-expenses-paid trip
for two around the world, she decided to sell all the Girl Scout
cookies she could - more Girl Scout cookies than anyone in the world,
ever.
But
desire alone is not enough. To make her dream come true, Markita
knew she needed a plan.
"Always
wear your right outfit, your professional garb," her aunt advised.
"When you are doing business, dress like you are doing business.
Wear your Girl Scout uniform. When you go up to people in their
tenement buildings at 4:30 or 6:30 and especially on Friday night,
ask for a big order. Always smile, whether they buy or not, always
be nice. And don't ask them to buy your cookies; ask them to invest."
要求,要求,再要求--1
如果你说当今世界最伟大的女推销员是个黄毛丫头,她不会介意。因为玛奇塔自7岁起,便以卖女童军饼干赚进了8万多美金。
玛奇塔13岁那年发现了推销的秘诀后,便在放学后挨家挨户推销饼干。原本害羞得要命的玛奇塔,后来竟变成卖饼干的高手。
这一切都起始于愿望-火红炙热的愿望。
对玛奇塔和她的母亲而言,她们的梦想就是能环游世界。玛奇塔的父亲在她8岁时抛下了她们母女俩,之后,玛奇塔的母亲便在纽约当服务生糊口。有一天,玛奇塔的母亲对她说:"我要努力赚钱让你上大学,等你大学毕业后,你就可以赚足够的钱让我们去环游世界,好不好?"
因此13岁的玛奇塔从女童军杂志上获知,卖最多饼干的童子军可以带另一人免费环游世界,她就决定尽全力卖出女童军饼干,她要缔造史无前例的女童军饼干销售纪录!
但仅有欲望是不够的,为了使梦想实现,玛奇塔知道她必须有个计划。
玛奇塔的姑姑建议她:"随时随地要服装合宜,穿上代表你专业精神的行头。做生意时,就要穿得像生意人。穿上女童军制服,在四点半或六点半去推销,尤其是在礼拜五晚上去公寓的住家推销时,你要请他们多订些饼干,并随时面带微笑,不管他们买不买,你都要彬彬有礼。不要求他们买你的饼干,而是请他们投资。"
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